The Fundamentals Of Creative Advertising


The Fundamentals Of Creative Advertising
Author: Ken Burtenshaw
Publisher: A&C Black
ISBN: 2940411565
Size: 45.47 MB
Format: PDF, ePub, Docs
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The Fundamentals Of Creative Advertising

The Fundamentals Of Creative Advertising by Ken Burtenshaw, The Fundamentals Of Creative Advertising Books available in PDF, EPUB, Mobi Format. Download The Fundamentals Of Creative Advertising books, The Fundamentals of Creative Advertising provides an introduction to the key elements of creative advertising and includes a wealth of visual examples taken from real campaigns using various media.


The Fundamentals of Creative Advertising
Language: en
Pages: 184
Authors: Ken Burtenshaw, Nik Mahon, Caroline Barfoot
Categories: Business & Economics
Type: BOOK - Published: 2011-08-31 - Publisher: A&C Black
The Fundamentals of Creative Advertising provides an introduction to the key elements of creative advertising and includes a wealth of visual examples taken from real campaigns using various media.
Fundamentals of Advertising
Language: en
Pages: 384
Authors: John Wilmshurst, Adrian Mackay
Categories: Business & Economics
Type: BOOK - Published: 2010-02-17 - Publisher: Routledge
The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations,
The Fundamentals of Creative Design
Language: en
Pages: 176
Authors: Gavin Ambrose, Paul Harris
Categories: Design
Type: BOOK - Published: 2003-11-01 - Publisher: AVA Publishing
This title offers an introduction to the key elements of the creative process. Detailed diagrammatic explanations, associated theories, and historical references for each subject are used to explain the underlying principles of design practice.
The Fundamentals of Marketing
Language: en
Pages: 191
Authors: Edward Russell
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: AVA Publishing
The Fundamentals of Marketing by Edward Russell is a guide to the essentials of marketing communications. This book teaches students how marketing organisations successfully move from product concept through to successful brand and the tools used to make brands as strong as they can be. It is fully illustrated with
Basics Advertising 01: Copywriting
Language: en
Pages: 175
Authors: Rob Bowdery
Categories: Business & Economics
Type: BOOK - Published: 2008-06-10 - Publisher: AVA Publishing
Presents a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising process. This book covers subjects such as: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy.
Creative Advertising
Language: en
Pages: 240
Authors: Miriam Sorrentino
Categories: Design
Type: BOOK - Published: 2014-03-18 - Publisher: Laurence King Publishing
Creative Advertising: An Introduction explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice. The book offers clear guidance on portfolio presentation, making contacts, and skills building, on crafting ideas in copy and art direction, and on working with others in the larger
Fundamentals of Copy & Layout
Language: en
Pages: 278
Authors: Albert C. Book, C. Dennis Schick
Categories: Business & Economics
Type: BOOK - Published: 1997 - Publisher: McGraw Hill Professional
Everything students need to know to create better ads is included in this user-friendly workbook. Self-quizzes, assignments, and cases teach students to solve actual copy and layout challenges. Features the creative philosophies of Bill Bernbach, Leo Burnett, David Ogilvy, Jack Trout, and Rosser Reeves. Includes material on research, data collection,
The Fundamentals of Creative Photography
Language: en
Pages: 208
Authors: David Prakel
Categories: Photography
Type: BOOK - Published: 2010-09-22 - Publisher: AVA Publishing
Explores the basic principles that underpin photography, and guides readers through the practical considerations involved in executing shots.
Advertising by Design
Language: en
Pages: 288
Authors: Robin Landa
Categories: Design
Type: BOOK - Published: 2021-06-16 - Publisher: John Wiley & Sons
A real-world introduction to advertising design and art direction, updated and revised for today's industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book
Digest
Language: en
Pages:
Authors: United States. Air Force Medical Service
Categories: Aviation medicine
Type: BOOK - Published: 1987 - Publisher:
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