Strategic Marketing Management 8th Edition


Strategic Marketing Management 8th Edition
Author: Chernev, Alexander
Publisher: Cerebellum Press
ISBN: 1936572281
Size: 34.46 MB
Format: PDF, Docs
View: 7160
Get Books

Strategic Marketing Management 8th Edition

Strategic Marketing Management 8th Edition by Chernev, Alexander, Strategic Marketing Management 8th Edition Books available in PDF, EPUB, Mobi Format. Download Strategic Marketing Management 8th Edition books, Strategic Marketing Management (8th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a comprehensive framework for articulating sound marketing strategies to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established market leaders, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.


Strategic Marketing Management, 8th Edition
Language: en
Pages: 284
Authors: Chernev, Alexander
Categories: Business & Economics
Type: BOOK - Published: 2014-06-15 - Publisher: Cerebellum Press
Strategic Marketing Management (8th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a comprehensive framework for articulating sound marketing strategies to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution.
Strategic Marketing Management
Language: en
Pages: 284
Authors: Alexander Chernev
Categories: Business & Economics
Type: BOOK - Published: 2014-06-15 - Publisher:
Strategic Marketing Management (8th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a comprehensive framework for articulating sound marketing strategies to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution.
Strategic Marketing Management, 8th Edition (Chinese)
Language: zh-CN
Pages: 234
Authors: Chernev, Alexander
Categories: Business & Economics
Type: BOOK - Published: 2015-09-01 - Publisher: Cerebellum Press
Strategic Marketing Management (8th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a comprehensive framework for articulating sound marketing strategies to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution.
Strategic Marketing Management, 9th Edition
Language: en
Pages: 296
Authors: Chernev, Alexander
Categories: Business & Economics
Type: BOOK - Published: 2018-01-01 - Publisher: Cerebellum Press
Books about Strategic Marketing Management, 9th Edition
Strategisches Markt-Management
Language: de
Pages: 365
Authors: David A. Aaker
Categories: Business & Economics
Type: BOOK - Published: 2013-03-08 - Publisher: Springer-Verlag
Strategisches Markt-Management ist ein Managementsystem zum Entwickeln, Auswer ten und Umsetzen von Unternehmensstrategien. Ein erfolgreiches Managementsystem hilft Managern: 1. Visionen fUr ihre Geschaftsfelder zu haben, 2. eine dynamische Umwelt zu beobachten und zu verstehen, 3. strategische Alternativen zu generieren, die auf jede das Unternehmen betreffende Veranderung eingehen und 4. Strategien
Strategic Market Management 8th Edition with Marketing Mistakes 10th Edition Set
Language: en
Pages: 720
Authors: David A. Aaker
Categories: Business & Economics
Type: BOOK - Published: 2007-09-01 - Publisher:
Books about Strategic Market Management 8th Edition with Marketing Mistakes 10th Edition Set
Marketing Management
Language: en
Pages: 547
Authors: Mullins, Orville C. Walker, Harper W. Boyd
Categories: Business & Economics
Type: BOOK - Published: 2012-05-01 - Publisher:
The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small. Drawing
Strategic Marketing Management - The Framework, 10th Edition
Language: en
Pages:
Authors: Alexander Chernev
Categories: Business & Economics
Type: BOOK - Published: 2019-01-01 - Publisher: Cerebellum Press
Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.
Strategic Market Management
Language: en
Pages: 322
Authors: David A. Aaker
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: John Wiley & Sons Incorporated
Relevant to strategic management courses as well as market management, this textbook synthesises literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition provides greater emphasis on external market analysis, including the value proposition, product category analysis, and more.
Business Marketing Management
Language: en
Pages: 714
Authors: Michael D. Hutt, Thomas W. Speh
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: South-Western Pub
Providing a complete treatment of business-to-business marketing, this text captures and integrates developments in market analysis, relationship management, supply chain management, marketing strategy development and electronic commerce.