Services Marketing


Services Marketing
Author: Jochen Wirtz
Publisher: World Scientific Publishing Company
ISBN: 194465903X
Size: 51.36 MB
Format: PDF, Mobi
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Services Marketing

Services Marketing by Jochen Wirtz, Services Marketing Books available in PDF, EPUB, Mobi Format. Download Services Marketing books, Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples. This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.


Services Marketing
Language: en
Pages: 800
Authors: Jochen Wirtz, Christopher Lovelock
Categories: Business & Economics
Type: BOOK - Published: 2016-03-29 - Publisher: World Scientific Publishing Company
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples. This textbook takes on a strong managerial approach presented through
Services Marketing
Language: en
Pages:
Authors: Zeithaml
Categories: Business & Economics
Type: BOOK - Published: - Publisher: Tata McGraw-Hill Education
Books about Services Marketing
Services Marketing
Language: en
Pages: 698
Authors: C. Bhattacharya
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: Excel Books India
While most books on marketing and services are readable, very few take the student's viewpoint and set out to answer the question Is it understandable? in the affirmative. This book and its pedagogy has been designed precisely with this in mind:v Design: The book has a consistency of design that
Advances in Services Marketing
Language: de
Pages: 235
Authors: Hans Mühlbacher, Jean-Paul Flipo
Categories: Business & Economics
Type: BOOK - Published: 2013-07-01 - Publisher: Springer-Verlag
The first French-German Workshop was held in Innsbruck in the beginning of 1996, and attracted about 30 researchers from the French and German speaking areas in Europe (namely Germany, Austria, France and Switzerland), plus two Japanese professors who belong to the French Marketing Association (A.F.M.). The initiative was taken by
Services Marketing: Text and Cases, 2/e
Language: en
Pages: 676
Authors: Harsh V. Verma
Categories: Services industries
Type: BOOK - Published: 2011 - Publisher: Pearson Education India
The second edition of Services Marketing: Text and Cases takes a leap forward to develop a strategic perspective to the service marketing framework. This edition begins with an initiation into the field of services and then develops an appreciation of the service marketing system and includes five additional chapters. The
Service Marketing: Concepts & Practices
Language: en
Pages: 432
Authors: Kapoor
Categories: Service industries
Type: BOOK - Published: 2011 - Publisher: Tata McGraw-Hill Education
Books about Service Marketing: Concepts & Practices
Services Marketing:
Language: en
Pages: 584
Authors: Rao
Categories: Service industries
Type: BOOK - Published: - Publisher: Pearson Education India
The second edition of Services Marketing, with an enhanced conceptual foundation, meets this requirement of students, managers and marketing professionals. The enhanced pedagogy and coverage in this edition in conjunction with the lucid and pithy style of the author make this book perfect for students of business administration, commerce and
Services Marketing 2E
Language: en
Pages: 451
Authors: Rajendra Nargundkar
Categories: Service industries
Type: BOOK - Published: 2006-05-01 - Publisher: Tata McGraw-Hill Education
Books about Services Marketing 2E
Services Marketing
Language: en
Pages: 478
Authors: Manfred Bruhn, Dominck Georgi
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: Pearson Education
Written from a European perspective, this book demonstrates how services firms can create value by marketing. Divided into five parts, it includes case studies and "Services Marketing in Action" boxes. Aimed at final year marketing students, it is also useful for practitioners who work in the area of services management
Health Services Marketing
Language: en
Pages: 164
Authors: Richard K. Thomas
Categories: Medical
Type: BOOK - Published: 2008 - Publisher: Springer Science & Business Media
For today’s busy health care professional, clinical expertise is not enough: one also has to know the market. Richard Thomas’s step-by-step guide for developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game.