Qualitative Research In Marketing And Management PDF Books

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Applying Qualitative Methods To Marketing Management Research

Qualitative Research In Marketing And Management
Author: R. Buber
Publisher: Palgrave Macmillan
ISBN: 9781349725069
Size: 41.34 MB
Format: PDF
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Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. It explains different ways of making and analyzing data with qualitative tools, and it describes the generation of results working for researchers as well as for practitioners in marketing management. Teachers and students in marketing and research methodology, as well as researchers and practitioners in marketing management will find useful material on research methods and case study research.
Qualitative Research in Marketing and Management
Language: en
Pages: 258
Authors: Chris Hackley
Categories: Business & Economics
Type: BOOK - Published: 2019-12-19 - Publisher: Routledge
This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. Bringing together concepts of qualitative research from ethnography, phenomenology, critical discourse analysis, semiotics, literary analysis, postmodernism and poststructuralism this textbook offers an accessible and comprehensive introduction to the subject. Utilising a
Qualitative Research in Marketing and Management
Language: en
Pages: 288
Authors: Chris Hackley
Categories: Consumers
Type: BOOK - Published: 2019-12-15 - Publisher:
This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. Bringing together concepts of qualitative research from ethnography, phenomenology, critical discourse analysis, semiotics, literary analysis, postmodernism and poststructuralism this textbook offers an accessible and comprehensive introduction to the subject. Utilising a
Qualitative Consumer and Marketing Research
Language: en
Pages: 240
Authors: Russell Belk, Eileen Fischer, Robert V Kozinets
Categories: Business & Economics
Type: BOOK - Published: 2012-12-26 - Publisher: SAGE
Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and writing-up
Qualitative Consumer and Marketing Research
Language: en
Pages: 315
Authors: Krittinee Nuttavuthisit
Categories: Business & Economics
Type: BOOK - Published: 2019-02-13 - Publisher: Springer
This book presents both theoretical research methods and practical uses of qualitative consumer and marketing research in Asia, as well as approaches to research with extended viewpoints and case studies on the specific research practices, identifying the distinctive characteristics and conditions of the Asian market. Starting with an introduction and
The SAGE Handbook of Qualitative Business and Management Research Methods
Language: en
Pages: 1056
Authors: Catherine Cassell, Ann L Cunliffe, Gina Grandy
Categories: Business & Economics
Type: BOOK - Published: 2021-08-04 - Publisher: SAGE
The SAGE Handbook of Qualitative Business and Management Research Methods provides a state-of–the-art overview of qualitative research methods in the business and management field. The Handbook celebrates the diversity of the field by drawing from a wide range of traditions and by bringing together a number of leading international researchers
Handbook of Qualitative Research Methods in Marketing
Language: en
Pages: 608
Authors: Russell W. Belk
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Edward Elgar Publishing
A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to
Qualitative Research Methods in Public Relations and Marketing Communications
Language: en
Pages: 416
Authors: Christine Daymon, Immy Holloway
Categories: Business & Economics
Type: BOOK - Published: 2010-09-13 - Publisher: Routledge
The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the
Qualitative Marketing Research
Language: en
Pages: 239
Authors: David Carson
Categories: Business & Economics
Type: BOOK - Published: 2001-03-22 - Publisher: SAGE
As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information
Qualitative Research in Sport Management
Language: en
Pages: 460
Authors: Allan Edwards, James Skinner
Categories: Business & Economics
Type: BOOK - Published: 2010-05-04 - Publisher: Routledge
Qualitative Research in Sport Management is the first book of its kind to bring together valuable research designs based on extensive research in qualitative research methods across a number of different fields. Research designs from the fields of business, education, cultural studies, media studies, queer studies, sociology and psychology are
Marketing
Language: en
Pages: 192
Authors: Chris Hackley
Categories: Business & Economics
Type: BOOK - Published: 2009-03-19 - Publisher: SAGE
Electronic Inspection Copy available for instructors here `I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily accessible to undergraduate students. Chris Hackley has done a wonderful job in producing a rigorous text